Tuesday, June 20, 2006

Win stuff! Eyes of Crow pre-order

Lots of exciting news has built up over the last two weeks, but the one that psyches me up the most (next to the Ravens snagging former MVP quarterback Steve McNair from the Titans) is that Eyes of Crow is now available for pre-order on Amazon. This is actually happening!

But I need your help.

Booksellers decide how many books to order from the publisher 4-6 months ahead of release date. Right now, in a dusty backroom of your local bookstore, and in the cavernous warehouses of Amazon.com, people are making calculations that determine the fates of authors' careers.

Not to be dramatic or anything, but it's true. Publishing is neither a charity nor an arts foundation; it's a business.

Early orders affect print runs, and if my publisher sees a lot of enthusiasm from booksellers, they'll get excited and support the book with more marketing dollars.

One weird thing about this business is that there are very few "surprise hits." Publishers pretty much decide which books will succeed and which will fail, and allocate their promotional resources accordingly, thus fulfilling their own prophecies.

They're like a wild animal with a big litter of babies. The runts get shoved out of the nest or den and left to die, while the robust ones get all the good milk or worms or crickets or whatever. It's not cruel, it's just survival.

I have no way of knowing at this point whether I'm in the runt category. The fact that Eyes of Crow is slated for a November release is a good sign; fall is the big fiction season for "serious" books--i.e., non-beach reading. The fact that no other original Luna titles are scheduled for that month is probably also a good sign.

Beyond that, it's hard for me to find out how they truly feel about it without asking a lot of nosy questions they'd rather not answer--questions about sales budgets, print runs, etc. Things you don't tell the children.

So I'll make you an offer: if you place a pre-order* for Eyes of Crow and e-mail me your receipt (take out any personal billing info you'd rather not share), I'll send you an autographed limited First Edition chapbook containing the first three chapters, which is a lot more than you can read here.

Only 100 of these chapbooks were printed, and I have about thirty left. I might do a second printing at some point, but those will clearly say "Second Edition--Utterly Worthless" on them.

But wait--that's not all!

Everyone who sends me a pre-order receipt will be put in a drawing for a free autographed copy of Eyes of Crow. I'll do the drawing October 15, so if you win, you'll have time to cancel your order before it's shipped. And since Amazon doesn't charge you until your order ships, you can't lose!

If you want, I'll even get Steve McNair to sign it for you.

*If you don't want to go through Amazon.com, it would be equally as helpful to me, if not more, for you to order it at your local bookstore. I've been told that the big chain stores already have it in their computers, and I know of at least one independent bookseller who has it.




I haven't been on LUNA in a while, but you need to start connecting with some of the regular posters over there. A great group, btw.

Even though you don't have your own thread as yet, I am sure that PC or CE will let you plug.

My two bits.

And yes, I am working away.


Posted by: Blogger moonhart at 6/20/2006 9:36 AM

I know, I really need to get over there. Sapphire the list maven invited me to come and introduce myself. Within the next couple of weeks, I promise!

Posted by: Blogger Jeri at 6/20/2006 9:38 AM

Not only am I on it, but I'll alert EVERYONE I know. And you don't have to enter me in the contest. Except, what does Steve McNair look like? If he's hunky, can I win him?


Posted by: Anonymous Anonymous at 6/20/2006 9:39 AM

Thanks, Cecilia. If you want, you can just e-mail them this blog post (click on the envelope icon at the bottom of the post.

And as for McNair, he's too old for you. I think he's, like, 33.

Posted by: Blogger Jeri at 6/20/2006 9:50 AM

I already belong to Luna's book club so technically, your book is already on pre-order for me. And I intend to get you to sign it once I have it.:-)

Posted by: Blogger Unknown at 6/20/2006 4:12 PM

I'd be happy to, Kathy!

And there'll be more chances to win chapbooks and other prizes down the road.

Posted by: Blogger Jeri at 6/20/2006 5:12 PM


You guys made my Amazon ranking bounce up 600,000 places in one day. I realize it's temporary (the ranking is determined not by total sales but by # and frequency of recent sales), but just getting into the five-digit range is pretty cool.

Thanks for your support, everyone.

Posted by: Blogger Jeri at 6/20/2006 10:15 PM

Way to go Jeri. That is so great.

Posted by: Blogger Unknown at 6/20/2006 11:59 PM

I ordered last night with one-click, and then wondered whether my oder took, which prompted me to click a few more times. It's hadly one-click for suspicious bastards like me.

But there was my order, and you climbed again today.

Posted by: Blogger Rob S. at 6/21/2006 11:23 AM

One-click always feels risky to me. I'm secretly afraid it'll be the wrong credit card or address.

Thanks for (pre-)ordering!

Posted by: Blogger Jeri at 6/21/2006 12:54 PM

r r

Just posting the two r's I left out of my last post. (rereading it, i thought "Of course my odor takes! It's getting it out of the cusions that's a problem!")

Posted by: Blogger Rob S. at 6/21/2006 1:26 PM

and here's an h. Gotta look things over before I hit enter...

Posted by: Blogger Rob S. at 6/21/2006 1:31 PM

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